Written by Sophal Sok
Building trust with customers is crucial in today’s business world. Modern consumers are increasingly savvy and very selective about their purchasing decisions. However, if you can deliver a better customer experience than other companies, I believe that they would make a repeat purchase from your company. Below are 3 important ways that you can gain trust from your customers.
- Be honest and transparent about your products
If you want to gain your customers’ trust, there are no shortcuts; you’re going to have to earn it. You have to be open and transparent about your products. For example, if you are selling cosmetic or supplementary products, tell your customers if your products are first grade or fake with pricing. Then they can decide if they are going to purchase it. Also, provide the customers all the information they need and make sure not to exaggerate about the quality of the products.
- Offer great customer services
The services that you provide can have a major impact on customer trust and loyalty. Their satisfaction will keep them staying with you even though there are millions of products coming in. Respond to the negative complaints as soon as possible in a professional manner, offer multiple support channels, and feature those channels prominently on your site, and make sure you are reachable at all times. Remember that “Customer is King”.
- Build a reputation
It takes years to build the brand name of a product to be well-known. It requires a lot of effort and commitment you put in every single day. For example, Aii Language Center and American Intercon School are known as the leading schools/institutions in providing quality education, discipline and services. However, if you forget the two important concepts mentioned above, your company can be at risk at any time. Always bear in mind what Warren Buffett, American business magnate, investor, and philanthropist, once shared, “It takes 20 years to build a reputation and five minutes to ruin it. ”